Post by Jaeme, 18 June 09 @ 8:59pm
Amazon.com is a very successful company in E-commerce. Amazon is one of the first and biggest companies to sell goods over the internet. Jeft Bezos is the person who formed Amazon in 1994, and launched in 1995. Amazon started an online bookstore and soon quickly diversified to selling VHS tapes and DVDs, music CDs, software, vidoe games, electronic, MP3s, clothing, furniture, toys and even food items one year after its stock market launched. Amazon was able to generate $15.7 million in sales since 1996. In May 1997, Amazon.com raised $54 million in an initial public offering as it launched itself on the stock market. Currently, Amazon is know to have achieved a multibillion-dollar business and is in the lead of the online busines world. it has a community of about 40 mllion customers worldwide.
The factors that contribute to Amazon’s success are:-
1. Amazon places a heavy emphasis on user experience.
- Amazon will deliver the goods to consumers on the and consumers will be able to track the shipment easily through the web. Amazon also offers a very competitive price compared to other retailers.
2. Amazon remembers users' shopping cart.
- Amazon is different from other online retailers. Many online retailers are not competent in their use of shopping-cart technolgy. They will delete your shopping cart within minutes if you do not complete your order right away. However, Amazon will save the items in the shopping cart for a few months before deleting it. The shopping cart alsogives consumers the ability to group their items into a few shipments and ship it as fast as possible.
3. Amazon knows their consumers well.
- Amazon understands the profile of the customers without infringing customer privacy. Besides that, Amazon will recommend hose items or products that may interest a consumer based on the products they have purchased previously. Consumers will only get the information relevant to them from Amazon based on their purchasing behavior.
4. Superior search function.
- Amazon's search function is amazing as consumers can just key in certain keywords such as author's name and book titles. It will then search on its inventory and display a catalog containing millions of products based on the categories such as home and kitchen, books, harware and even videos that they are actually seacrhing for.
For further information, you may visit to the website stated as below:
http://www.internet-story.com/amazon.htm
http://www.naturalnews.com/020038.html
3 comments:
can you provides some other examples of e commerce success?
i like go to amazon.com to buy stuff
Yes, sure. There are some other examples of ecommece success such as eBay and Dell.
you can go to the link in the right column " BAC frens" to know more information of the examples of e commerce success example which is done by my fellow classmate.
Post a Comment